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So CE is a fashion brand and music label founded in 2011 by three Japanese graphic designers and illustrators. These are SKATE THING, Toby Feltwell, and Yutaka Hishiyama.

Because Announces collaboration with NIKE. But Nike collaborates with the brand to release tracksuits, jerseys, caps, vests, sneakers, and the Nike Air Max 95. Therefore the brand created merchandise to celebrate the release of Joy Orbison’s first full-length album, Still Slipping Vol.1 (XL Recordings).

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So the brand name comes from the tattoo of a woman who appears in Philip K. Dick ‘s book UBIK, “Caveat Emptor” (Latin for “buyer bears the risk of quality”). Because Caveat Emptor is to abbreviate to CAV EMPT, or further abbreviated to CE.

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So the official brand name is CE or CAV EMPT. While japanese public recognizes in Japan, and the latter outside of Japan. So the operating company is Potlatch Co., Ltd. Because the head office is in Shibuya Ward, Tokyo.

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Therefore 3 people involved in the clothing brand launch CE, this brand has the name BILLIONAIRE BOYS CLUB/ICE CREAM. This is a creation of music producer/rapper/singer Pharrell Williams and NIGO, at the same time an overseas company bought the brand.

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So the three men decided to start the brand together. This was because they were talking about something unrelated to clothing at BILLIONAIRE BOYS CLUB/ICE CREAM. And later the idea of making clothes naturally came about.

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Because the brand has distinct European casual clothing silhouettes and details. These are different from the American casual style that is the focus of Japanese streetwear, and the graphic designs created by SKATE THING. This latter applies to to clothes through prints and embroidery.

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So the company operates a music label with the same name as the brand. Thus the only media they release is cassette tape. So it is only available to purchase at CE physical stores or on the Bandcamp page of London music label The Trilogy Tapes.

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Because the brand released its first original shoes. So the festival’s director, Toby Feltwell, previously worked as an A&R for the London music label Mo’wax. He has deep ties to the European dance music industry, so the festival hosts occasional music events, mainly in nightclubs.

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While CE presents its first collection, CE Spring Summer 2012, at Jacket Required in London. So the lookbook features London MC D Double E. September: CE holds an exhibition in Japan. Therefore CE holds an exhibition of giant crew neck T-shirts with large graphic prints at Beams T Harajuku.

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Because held a pop-up at Beauty & Youth United Arrows Harajuku. So collaborated with Neighborhood, a clothing brand created by Shinsuke Takizawa. Because CE Autumn Winter 2013 Presentation held at Shibuya Hikarie during Mercedes-Benz Fashion Week Tokyo. But collaboration with Vans to release sneaker, Authentic.

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Thus created a T-shirt to accompany the limited edition reissue of Cabaret Voltaire ‘s Drinking Gasoline. So CE Spring Summer 2015 Presentation and afterparty held at Shibuya Hikarie, as in the previous year, with The Trilogy Tapes founder Will Bankhead, Rezzett and Anthony Naples from the same label.

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Therefore CE Spring Summer 2015 Presentation consists of Rezzett as part of LATE AT TATE BRITAIN at Tate Britain. But a limited edition Mille-feuille au Chocolat confectionery and T-shirts, created in collaboration with Shiseido Parlour, comprises Isetan Shinjuku and Shiseido Parlour Ginza Main Store (only the limited edition Mille-feuille au Chocolat).

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Because the first five titles, with product numbers CESAR01 to 05, are not for sale as they were given away as novelties in stores for a limited time. So the retail price in stores is 1,000 yen (excluding tax), but many titles are traded at premium prices on the second-hand market.

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While the design of the package and T-shirts was created using original illustrations by Masayoshi Nakajo, who also designs Shiseido Parlour’s packaging. So a one-month limited-time store, CAV EMPT SHORT TERM RETAIL EXPERIMENT at BEAUTY&YOUTH UNITED ARROWS, opens on the third floor of the UNITED ARROWS Harajuku Main Store’s Women’s Building.

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Therefore Untitled Project, a collaborative project with SHOWstudio, a media outlet directed by world-renowned photographer Nick Knight, is launched.

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But opened a brick-and-mortar store on the second floor of the From 1st building in Minato-ku, Tokyo. Because published the CE OWNER’S MANUAL, a book with a DVD and vinyl postcards. Thus in a second collaboration with Vans, released the Bearcat sneaker, which had not yet been released in Japan.

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Released six T-shirt designs in two colors featuring a collaborative work by contemporary artists Keiichi Tanaami and Oliver Payne that was exhibited at the exhibition Perfect Cherry Blossom (Hammer Museum, Los Angeles; NANZUKA, Tokyo).

CE is a fashion brand and music label founded in 2011 by three Japanese graphic designers and illustrators: SKATE THING, Toby Feltwell, and Yutaka Hishiyama.

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Released four clothing designs, including hoodies and coach jackets, as the conclusion of a two-year collaborative project with SHOWstudio.

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Released a crew neck sweatshirt with the Magazine House logo embroidered on the back to commemorate the 20th anniversary of GINZA, a magazine published by Magazine House, where Toshiko Nakajima was editor- in-chief.

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